Monday, 27 April 2009

The evolution of media over the last two centuries (and a bold attempt at forecasting the next 10 years)

(First seen on Quinta's weblog)
has a simple yet insightful interpretation of the role of media in history, challenges advertisers and PR professionals to look at the future...

«Ask yourself. Are you still trying to get journalists to write about your products? Are you still making websites? Is your social networking strategy to ‘get a Facebook Page'?»
...and attempts a forecast through 2020.

«In this article, we are going to take a little tour through the history of information - or more specifically where to focus efforts if you want get in touch with other people. It is really exciting time, because we are currently in the middle of the most drastic change since the invention of the newspaper.»
To put the current state of Italian media, you should probably have a look at 2002.

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